Description
This popular guide – now in its fourth edition – provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.
This book includes:
- An overview of IA and the problems it solves for creating effective digital products and services
- A deep dive into IA components, including organization, labeling, navigation, search, and metadata
- Processes and methods that take you from research to strategy, design, and IA implementation
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